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Jill Ettinger in Browse All News 2 days ago

General Mills Invests $17 Million in Vegan Meal Program

General Mills Invests $17 Million in Vegan Meal Program

Minnesota-based food giant General Mills has announced plans to invest in Urban Remedy, a California-based company specializing in plant-based ready-to-eat meals and cold-pressed juices and drinks.

The $17 million round of Series B funding comes via 301 Inc., the General mill investment group.

“Through retail stores, branded kiosks, and direct-to-consumer delivery, Urban Remedy excels at providing convenient access to organic products,” John Haugen, vice president and general manager of 301 Inc., said in a statement.

General Mills, isn’t new to the natural marketplace. The maker of Cheerios owns several natural channel brands including Annie’s Homegrown, Cascadian Farms, Lärabar, and Muir Glen.

Urban Remedy said the partnership works because of a synergy between the companies.

“Having a partner that’s aligned with us not…