People often tell me how little meat they eat these days. Maybe it’s because I am vegan, or because I write about animal issues, or just that it’s such a trendy topic of conversation. Whatever the reason, it seems almost everyone wants me to know just how much they love the new A&W Beyond Meat Burger, or how their family is now doing Meat Free Mondays.

And it’s not only my friends.

According to an online survey by Dalhousie University of 1,027 adults in September, about 6.4 million Canadians are reducing or eliminating meat from their diets. About half of those surveyed were willing to consider cutting back on meat in the future, almost a third within the next six months. Nearly half also agreed that meat could be…