Burger King’s plant-based Whopper gets glowing review – from a meat lobbyist

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Impossible Whopper’s realistic taste is a ‘wake-up call’ to livestock farmers, Eric Bohl of the Missouri Farm Bureau said

‘If farmers and ranchers think we can mock and dismiss these products as a passing fad, we’re kidding ourselves,” Eric Bohl of the Missouri Farm Bureau said.
 ‘This is not just another disgusting tofu burger that only a dedicated hippie could convince himself to eat,’ Eric Bohl of the Missouri Farm Bureau said. Photograph: Michael Thomas/Getty Images

A glowing review of Burger King’s new plant-based Whopper comes from an unlikely source: a senior meat industry lobbyist who admitted the surprisingly realistic taste of modern fake meats is a “wake-up call” to livestock farmers.

In a review of the Impossible Whopper, which is being trialled in 59 restaurants in the St Louis area, Eric Bohl, director of public affairs at the Missouri Farm Bureau, wrote: “If farmers and ranchers think we can mock and dismiss these products as a passing fad, we’re…

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