A bereft mother cow alongside an example of the advertising transparency championed by the breastmilk industry. Seen on the back of a dairy van.

As expected the animal use industries are mounting an increasingly bizarre pushback against the labelling of substances for which they long ago co-opted names. There are frequent media outcries about who has the right to use words like ‘milk’, ‘sausage’, ‘burger’ etc. Claims are made that because the animal use industries that sell flesh, breastmilk and eggs are such stalwart champions of transparency in advertising, there’s concern that consumers can be turning to plant nutrition only for the simple reason that they’re being misled.  Yes, clearly consumers are buying plant milk and plant-based sausage, burgers etc. when what they really meant to buy are body parts and breastmilk, had they not been fooled and taken in by a devious plant-based agenda.

I have to concede that…