https://www.marketingdive.com/news/busch-and-big-buck-hunter-put-wildlife-conservation-in-crosshairs/561716/

• Busch Beer and arcade game Big Buck Hunter are partnering for the first time to raise funds for conservation through purchase of a new $5 Busch Big Buck Hunter Permit, according to a press release. All proceeds will go to the National Forest Foundation (NFF).
• The permit doesn’t enable actual hunting, but lets the owner unlock an exclusive “Great White Buck” game at Big Buck Hunter arcade machines, via a swipe of the permit. Players who hit the White Buck will be entered for a chance to win their own arcade game machine.
• The partnership includes a promotion on specially packaged beer cans, featuring scannable codes that unlock a mobile augmented reality (AR) game — there is also a web version. Game players will also be entered into a sweepstakes to win their…