Image by Konrad.Lozinski@Flickr https://www.flickr.com/photos/xsanssoleilx/

‘Finishing’ is yet another of the words with which the animal use industry glosses over the monstrous activities of our species.

‘Finishing’ is part of the practice of making victims out of gentle and defenceless individuals for nonvegan consumers to eat their bodies or use them to death. Largely unchallenged and mistakenly thought to be bucolic and wholesome, the activities inherent in ‘farming’ innocent lives and bodies for financial gain are so inherently brutal that it’s littered with such euphemisms. Every challenge is met by the industry with rhetoric about ‘welfare‘, another glossy euphemism that has zero to do with victim wellbeing and everything to do with easing consumer conscience so they keep on spending.

These are the soothing, feel-good words of a business that absolutely depends on preventing the consumers who pay them from realising that what’s actually happening on their…