12Paul KitaJune 26, 2020, 11:30 AM PDT
Fast-food chains, like the rest of us, are struggling through the global pandemic. Sit-down dining options are still limited in many states, drive-thru lines are serpentine, and employees fear their safety.
How are fast-food chains responding to these challenges?
With plant-based breakfast sandwiches!
This week Starbucks announced their new Impossible Breakfast Sandwich, which joins the Impossible Croissan’wich at Burger King (debuted in early 2020) and the Dunkin’ Beyond Sausage Sandwich (the OG plant-based breakfast sammich, which came out late October 2019).
With each new announcement of their plant-based offerings, the highly paid marketing departments at these global chains adorn their product with a sparkly health halo.
Dunkin’ says of their sandwich helps “deliver the nutritional and environmental benefits of plant-based protein.” Burger King advertises that their version is “sausage made from plants” and sets a picture of the sandwich to a backdrop of bright “eco” green on their drive-thru menus. And Starbucks advertises its plant-based breakfast sandwich as part of a new way to start your day.
As a longtime fan of meat-based breakfast sandwiches, and an occasional taste-test and health-check reviewer of their plant-based alternatives, I decided to strike out from self-quarantine and try all three (yes, all three!) of these new fast-food, plant-based breakfast sandwiches in one morning.
And because I was stir-crazy and always in need of fresh ideas to entertain him, I brought along my toddler-aged son.
This was going to be fun, right?
The Starbucks Impossible Breakfast Sandwich
Starbucks markets their brand-new faux-tein breakfast sandwich as a “plant-based sausage patty, combined with a cage-free fried egg and aged cheddar cheese on an artisanal ciabatta bread.”
It sounds so very … Starbucks.
After my toddler and I waited in a lengthy queue that passed a series of increasingly aromatic dumpsters, I picked up our sandwich, parked, and found a table at an adjacent Five Guys. There we unwrapped our first plant-based breakfast sandwich (and my son’s first ever!) in the morning light.Story continues
https://www.yahoo.com/lifestyle/tried-3-plant-based-fast-183000269.html
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Too bad none of them are vegan.