Exposing the Big Game

Forget Hunters' Feeble Rationalizations and Trust Your Gut Feelings: Making Sport of Killing Is Not Healthy Human Behavior

Exposing the Big Game

Can lemongrass and a catchy new song fix Burger King’s emissions problem?

Exposing the Big Game's avatarThe Extinction Chronicles

HOLY COW

On Tuesday, Burger King announced that it was treating some of its cows to a new menu with a Thai twist, adding lemongrass to their feed.

It sounds like a whopper, but it’s true. The fast-food giant is in the middle of a long-term scientific experiment — how much can it reduce the amount of methane cows burp into the atmosphere by adding lemongrass to their feed?

Burger King’s restaurants will be offering the fruits of its initial labor, new “reduced methane emissions beef,” to customers in Austin, Los Angeles, Miami, New York City, and Portland, for a limited time this month. The news exploded onto the internet on Tuesday with a splashy music video starring the Walmart yodeling kid and directed by Michel Gondry.

The…

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