https://www.bloomberg.com/news/articles/2021-05-03/tyson-takes-on-beyond-meat-impossible-foods-with-plant-based-burger-fake-meat

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Photographer: Patrick T. Fallon/BloombergCheckout

Tyson debuts its first vegan burger, as the industry tries to make up for slow start inbooming plant-based meat market.ByMichael Hirtzer,Deena Shanker, andFabiana BatistaMay 3, 2021, 5:50 AM PDTUpdated on

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TSNTYSON FOODS-A78.73USD+1.28+1.65%JBSS3JBS29.79BRL-0.33-1.10%0751538DWORLD HEALTH ORGANIZATIONPrivate CompanyMCDMCDONALDS CORP236.69USD+0.61+0.26%ADMARCHER-DANIELS64.72USD+1.59+2.52%

There’s no other way to put it: Tyson Foods Inc.’sfirst attempt at an alt-meat burger was aflop.

Two years ago, the biggest U.S. meat company marketed a mix of real beef and pea protein to consumers with a “flexible diet.” But the half-vegan, half-not patty proved a tough sell. Tyson eventually discontinued it, saying only that it “constantly evaluates products.”

Now it’s back and trying again. On Monday, the maker of Jimmy Dean sausages unveiled a lineup of 100% vegan meat products…