Is Beef the New Coal? Climate-Friendly Eating Is on the Rise

Exposing the Big Game's avatarThe Extinction Chronicles

Studies predict a drop in meat consumption is comingByMike DorningMay 14, 2021, 3:19 AM PDTPauseUnmuteCurrent Time3:19/Duration24:06Loaded: 0%Progress: 0%CaptionsShareFullscreenLeaders With Lacqua Goes Green: Al GoreUnmuteLeaders With Lacqua Goes Green: Al Gore

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Eleven Madison Park, a top Manhattan restaurant, is going meatless. The Epicurious cooking site stopped posting new beef recipes. The Culinary Institute of America is promoting “plant-forward” menus.Dozens of colleges, including Harvard and Stanford, are shifting toward “climate-friendly” meals.

If this continues —and the Boston Consulting Group and Kearney believe the trend is global and growing —beef could be the new coal, shunned by elite tastemakers over rising temperaturesand squeezed by increasingly cheap alternatives.

“Beef is under a whole lot of pressure,” said Anthony Leiserowitz…

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