Seeking to revolutionize how meat is perceived and consumed globally, Planted aims to trigger a fundamental rethink about the food we eatby Leigh Venus26th November 2021

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This Vegan Chicken Factory Has Glass Walls For A Reason

“If slaughterhouses had glass walls, everyone would be vegetarian.”

In 2010, Sir. Paul McCartney lent his face and this famous quote to a PETA film that took viewers behind the opaque walls of slaughterhouses and factory farms.

Although one of the most well-known quotes in the animal rights movement, it took the team behindPlanted Foods—a Swiss food tech company dedicated to ending animal suffering through tasty plant-based alternatives to meat—to run with the idea.

Convinced the food industry needed to be more transparent about ingredients and processes, Planted made this literal…