Big meat is gobbling up fake meat companies

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Exposing the Big Game's avatarExposing the Big Game

Conglomerates have bought out several smaller companies as the meat substitute market is predicted to grow rapidly

Meat alternatives at a supermarket, Quorn imitation meat for vegans and vegetarians, in London.
Meat alternatives at a supermarket in London. Big meat companies have been investing heavily in the alternative protein market.Photograph: Nathaniel Noir/Alamy

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MattKrupnickTue 10 May 2022 06.00 EDT

Big meat and food conglomerates threaten to push out smaller producers of meat alternatives in the same way they have affected other food industries, according to two recent reports.

Meat companies such as JBS and Cargill have invested heavily in plant-based proteins and laboratory-grown meats in recent years and bought out several smaller companies, according to areportpublished Tuesday by the non-profit Food & Water Watch and a Marchreportfrom IPES-Food, a coalition of food systems experts.

The animal meat conglomerates are joining other food giants that already control about 80% of the meat alternative market, including Kellogg’s, which…

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