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Vishesh Raisinghani

Thu, October 6, 2022 at 3:00 AM·3 min read

Just a few years ago, the rise of plant-based meat seemed inevitable. Major grocery stores and fast food joints started adding these faux meat alternatives to their product mix as consumer demand skyrocketed.

Now the boom has ended. The novelty has faded while the fake meat has taken center stage in the ongoing backlash against corporate “wokeness.”

The sudden reversal of this trend highlights several economic factors that impact consumers and investors alike. Here’s a closer look.

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