How to avoid apocalypse fatigue

Exposing the Big Game's avatarThe Extinction Chronicles

BY WILLIAM S. BECKER, OPINION CONTRIBUTOR – 04/09/23 9:00 AM ET

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FILE- A thick blanket of smoke envelops young ragpickers searching for reusable material at a garbage dump in New Delhi, India. Marking its biggest effort yet to make India a global hub for production, use and export of green hydrogen, the Indian federal government on Wednesday, Jan. 4, 2023, approved $2.3 billion funding with an aim to grow various segments of the green hydrogen sector in India. India hopes that this investment will abate 50 million metric tons of greenhouse gas emissions. (AP Photo/Altaf Qadri, File)

Ever since climate change became a thing, communications experts have been offering advice on how to talk about it. Is hope or hopelessness the message that motivates people to act? Too much gloom creates apocalypse fatigue and fatalism, while too much optimism comes across as unrealistic.

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