How Factory Farming Ends
The fight against the meat industry has been rocky. Can it be won?
What if we told you that there is a simple way for humanity to slash climate-warming emissions, help prevent the next pandemic, and simultaneously eradicate one of the most significant moral atrocities of our time — one that nearly all of us bear some responsibility for?
We’re talking, of course, about factory farming. In 2024, it’s hardly a secret that the billions of animals raised for food are treated abysmally. They are, to name just a few standard industry practices, caged, mutilated without pain relief, and intensively bred to the point that they live in chronic pain and even struggle to stand up, before being slaughtered, often painfully.
The sheer scale of this system defies comprehension. Every year, humans kill 80 billion land animals — 10 times more than there are people on Earth — and an even larger, poorly tracked number of fish.
If the cost to animals wasn’t bad enough, industrial animal agriculture also spells peril for us: It fuels antibiotic resistance and zoonotic disease threats that keep scientists up at night. It’s a massive environmental liability, emitting what researchers estimate is between 14 percent and 20 percent of global greenhouse gas emissions and devouring more than one-third of the planet’s habitable land.
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Yet factory farming is only expanding its reach around the globe, despite decades of animal advocacy striving to stop it, because it’s the most efficient way to produce lots of meat for a world of 8 billion people.
We think there’s a better way. This week, Future Perfect is publishing How Factory Farming Ends, a package of stories on the past and future of the movement against factory farming; its struggle to change our culture, politics, and palates; and how it might yet make real progress. This series is supported by Animal Charity Evaluators, which received a grant from Builders Initiative.
Some stories delve into the animal rights movement’s fraught relationship with the climate and public health communities, and the prospects for building meaningful coalitions. Others scrutinize the animal rights movement from its 19th-century glory days, when vegetarianism was popular among utopian social reformers, to its present-day alienation from other progressive causes, to the messy, often maddening but essential legacy of People for the Ethical Treatment of Animals (PETA).
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Our hope is that these stories will challenge policy leaders and the broader public to imagine a kinder, saner, truly sustainable food system.
—Marina Bolotnikova, deputy editor, Future Perfect
Humanity is failing one of its greatest moral tests
The long, maddening, glorious, vital fight against factory farming.
By: Marina Bolotnikova
The world’s most powerful environmental groups help greenwash Big Meat’s climate impact
Organizations such as the World Wildlife Fund are laundering Big Meat’s propaganda. At what cost?
By: Kenny Torrella
If the left is serious about saving democracy, there’s one more cause to add to the list
Animal rights must become a core issue for progressives.
By: Astra Taylor and Sunaura Taylor
Ditching factory farming can help prevent another pandemic
The neglected environmental and health benefits of fighting Big Meat — for humans.
By: Jonathan Safran Foer and Aaron Gross
You’re wrong about PETA
The nonprofit is a punchline. It’s also forced the world to face factory farming, animal cruelty, and our own hypocrisy. Coming Thursday, August 8.
By: Jan Dutkiewicz
Vegans are radical. That’s why we need them
Society is at war with animals. Vegans are the dissenters. Coming Thursday, August 8.
By: Jishnu Guha-Majumdar
I’m a Black vegan. Why don’t you see more of us?
People of color are more likely to be vegan. But the animal rights movement still has a white face. Coming Thursday, August 8.
By: Noella Williams
American government built the meat industry. Now can it build a better food system?
The plant-based protein movement goes to Washington. Coming Friday, August 9.
By: Kenny Torrella
19th-century animal rights activists had a lot of moxie. Here’s how to get it back.
The meat industry took away your food options and made activists the enemy. It doesn’t have to be that way. Coming Friday, August 9.
By: Crystal Heath
The animal rights movement was once locked in bitter debate. Now it’s getting things done.
A short history of effective animal advocacy. Coming Friday, August 9.
By: Kelsey Piper
Credits
Editorial Lead: Marina Bolotnikova
Project Managers: Marina Bolotnikova and Elizabeth Price
Editors: Marina Bolotnikova, Izzie Ramirez, Dylan Scott, Bryan Walsh
Story Format Editor: Izzie Ramirez
Reporters: Marina Bolotnikova, Jan Dutkiewicz, Jonathan Safran Foer, Aaron Gross, Jishnu Guha-Majumdar, Crystal Heath, Kelsey Piper, Astra Taylor, Sunaura Taylor, Kenny Torrella, Noella Williams
Art Director: Paige Vickers
Artists: Mark Harris, Sue Coe
Style & Standards/Fact-checkers: Colleen Barrett, Elizabeth Crane, Anouck Dussaud, Kim Eggleston, Melissa Hirsch, Kelsey Lannin, Caitlin PenzeyMoog, Sarah Schweppe
Audience/Comms: Bill Carey, Gabby Fernandez, Shira Tarlo, Kelsi Trinidad, Amani Orr
Editorial Director: Bryan Walsh
Special Thanks: Nisha Chittal, Oshan Jarow, Lauren Katz, Swati Sharma, Paige Vega, Elbert Ventura
This series is supported by Animal Charity Evaluators, which received a grant from Builders Initiative.
Exposing the Big Game 