By Patrik Jonsson, Staff writer / January 3, 2014
Photo Copyright Jim Robertson
Just about everyone in America now knows that Phil Robertson and the “Duck Dynasty” clan are a rare breed, indeed. But even as the bayou-based reality TV family has morphed into a marketing and cultural commodity – note its new line of Mossberg shotguns and rifles – there’s another angle to ponder: Until now, hunters like Phil Robertson had actually been disappearing from America’s duck-dotted wetlands.
“Duck Dyasty,” a show about a band of self-described rednecks and their kin straddling the gulf between rural values and fabulous wealth – built to a TV viewership crescendo this past summer, during its fourth season. It captured even broader attention more recently when Mr. Robertson, the clan patriarch, became embroiled in a corporate spat with A&E executives over his views, expressed to a GQ reporter, that homosexuality is a sin like bestiality, and that homosexuals are akin to drunkards and terrorists.
The Robertsons’ subsequent decision to break away from their TV licensing to sign the Mossberg shotgun deal independently – not to mention the multitude of TV and newspaper stories about the “Dynasty” clan’s red-state attitudes and values – speaks to what some call redneck commoditization. That’s an appeal to primarily white Southern fundamentalist Christians that has translated into financial (some $450 million in merchandise sold in less than two years), as well as cultural and political, payoff.
Also see: https://exposingthebiggame.wordpress.com/2014/01/05/duck-dynastys-evil-is-spreading/
Exposing the Big Game 
I agree, this has created, at the least an encouragement to the mindset of at the least accepting hunting…they are trying very hard to purposely do this..with game app’s like “Deer Hunter”, we need ALF app’s and Anti-Hunting app’s