In fact, Cabela’s in Richfield, one of the state’s largest outdoors stores, didn’t even offer blaze pink hunting coats this season after stocking a limited amount in 2016.

Corporate officials did not return calls seeking comment on the decision.

A few blaze pink coats were available at Sherper’s in Hales Corners, but demand has been soft for the products, said vice president Nate Scherper.

“We haven’t had a huge response to it,” Scherper said. “We’ve really had very few people looking to buy it.”

Scherper said his store had about 95% blaze orange and 5% blaze pink items in stock.

“Most of our female customers prefer the orange over the pink,” Scherper said.

The racks at Mills Fleet Farm in Germantown also had less than 10% blaze pink items. But sales there had been “decent,” said assistant manager Tim Geschke.

“There’s been a moderate reception to it,” Geschke said. “The vast majority of our sales are still blaze orange, however.”

At Dick’s Sporting Goods in Brookfield, blaze pink was selling less than blaze orange, but it “was moving,” said sales associate Joe Schroeder.

When Gov. Scott Walker signed Assembly Bill 291 into law in February 2016, Wisconsin became the first state in the nation to allow blaze pink for deer hunting.

The law elicited a wide range of responses. Proponents of the bipartisan legislation hoped it would help recruit hunters by offering more options.

Rep. Joel Kleefisch (R-Oconomowoc), who introduced the bill with Rep. Nick Milroy (D-South Range), proudly brandished pink clothing as he talked up the legislation.

“We have no illusions about women flocking to hunting because of blaze pink being allowed,” said Kleefisch at a 2015 hearing for the bill. “We’d like to provide more choice to all.”

The bill obtained 38 co-sponsors in the Assembly.

But many hunters, including women, considered it a joke or worse.

“I think it’s really misguided,” said Sarah Ingle of Genesee, president of the Women’s Hunting and Sporting Association and a hunter for about 25 years. “Among the group of women I hunt with, we find it insulting and demeaning.”

Geschke, the Fleet Farm assistant manager, said the pink appeared to be more of a “fad” and appealed more to the “trend conscious.”

So far, it hasn’t been sufficient to produce strong demand for blaze pink, Scherper said.