Exposing the Big Game

Forget Hunters' Feeble Rationalizations and Trust Your Gut Feelings: Making Sport of Killing Is Not Healthy Human Behavior

Exposing the Big Game

Beyond Meat is going public. Investors are betting on a new future for food.

Plant-based meat products might fix our food system.

Beyond Meat breakfast sausage.
 Beyond Meat

Beyond Meat, the plant-based meat company, is going public next week.

The company sells burgers that contain no meat, but taste like they do. Its stated goal is to fix our food system. Its initial public offering (IPO) is the latest sign that alt-meat is going mainstream — and that’s a big deal.

It’s been a good few years for Beyond Meat. National chains including Del Taco, Carl’s Jr., and T.G.I. Friday’s have started carrying their products. They’ve also found their way onto grocery store shelves at Whole Foods, Kroger, and Target. In total, Beyond Meat says its products are available in more than 35,000 outlets, from hotels and college campuses to grocery stores and sports stadiums. Sales have been growing fast — last year the company reported revenues of $87.9 million, up from $32.6 million in 2017.

Now, the company has filed with the Securities and Exchange Commission for an IPO, scheduled for next week. They’ll sell shares in the company for between $19 and $21 per share, allowing them to raise $183 million for additional manufacturing facilities, research and development, and sales. If their stock sells at the high end of that, the company would be valued at $1.2 billion. They’ll be listed on NASDAQ as BYND.

Founded in 2009 by CEO Ethan Brown, the Los Angeles-based company’s products first hit supermarket shelves in 2013. Its rapid rise — food is not an easy industry to break into — reflects intense consumer demand and investor interest in meat alternatives. The company has never been profitable, and lost $29 million in 2018, but its rapidly growing revenues made it a good bet to many investors — as did its positioning on the frontier of a transformation of our food system.

“Beyond Meat was the first company to really set its sights on creating meat from plants that could compete on the basis of the things that meat eaters like about meat,” Bruce Friedrich of the Good Food Institute, which works on policy and investment surrounding meat alternatives, told me. “Before Beyond Meat and Impossible Foods, there was really this sense that plant-based foods was for vegetarians. People like Ethan Brown said, ‘No, we can make plant-based foods that meat eaters like just as much.’”

Plant-based meat alternatives are getting big

There’s a lot wrong with our food system. Producing meat by raising animals on factory farms produces tons of greenhouse gases, and many analysts think we can’t tackle climate change without tackling the enormous emissions that go into agriculture. Animals in close quarters are fed low-dose antibiotics constantly so they don’t make one another sick, which contributes to antibiotic resistance, a huge threat on the horizon for public health. And animals on factory farms are routinely subjected to intense cruelty and conditions that disgust the average American consumer.

That’s what inspired people to start working on meat alternatives — and it may be what’s inspiring the consumer enthusiasm that has buoyed them in recent years. Products like veggie burgers, fake chicken, and soy and almond milk are growing in popularity and market share — and even better, they’re getting tastier and harder to distinguish from animal products.

New breakthroughs in food science have made it easier to imitate the flavor and texture of real meat. While early veggie burgers were almost exclusively purchased by vegetarians, Brown says that 93 percent of Beyond Meat customers buy regular meat too — suggesting the company has succeeded at making something that appeals to meat eaters.

Beyond Meat was among the pioneers of this new generation of plant-based meat, which aimed to replace bean-based veggie burgers marketed mostly to vegans. Now, they’ll be the first plant-based meat company to have an IPO. It’s a remarkable success for the company. It’s also remarkable because food companies rarely go public, Friedrich told me: “The food industry is highly centralized, and most exits are mergers or acquisitions by large food conglomerates.”

Last year, there were rumors that industry giant (and Beyond Meat investor) Tyson Foods was considering buying the company. Beyond Meat stayed independent, though. A few months later, the company added the chief financial officers of Coca-Cola and of Twitter to their board, signaling that it was getting the expertise on-board that it needed to become a huge public company.

The rest of the plant-based meat industry has been thriving too. Qdoba announced last week that it would be serving Beyond Meat competitor Impossible Foods. Earlier in April, Burger King launched the Impossible Whopper. Industry giants Tyson and Purdue are pursuing their own plant-based product lines. A few years ago, the Impossible Burger was available in a handful of restaurants — now it can be found in more than 5,000.

“There’s a sense that there’s a movement going on that’s much bigger than any one company,” Brown told Vox two weeks ago.

The interesting thing about that movement is that plant-based meats don’t have to displace all animal meats in order to make a big difference. Every burger replaced with a Beyond Burger has an impact on CO2 emissions, demand for factory farming, and demand for antibiotics. The more the plant-based meat industry grows, the more those impacts will be visible — and that might, in turn, itself fuel more interest in plant-based meats. Beyond Burger’s team doesn’t just believe they’ve found a niche — they say they’ve figured out the “Future of Protein.” Here’s hoping they’re right.

Easter ham denied to International Space Station

haminspace.jpg
Photo: Zenobillis, pamela_d_mcadams (iStock)

Despite humanity’s compulsion to probe ever-deeper into outer space, progress remains slow. After all, to even send an individual into orbit requires millions of dollars, years of training, and countless experiments to ensure their safety. That’s all willing that everything goes according to plan once the launch countdown hits zero. And once there, those who do have the rare privilege of living among the stars are left to balance their research obligations with retaining a sense of humanity.

And dear reader, The Takeout would now like to ask in that same spirit: Is a humanity bereft of holiday ham still human at all?

As Easter Sunday draws near, an Associated Press article about the launch of food and test/repair equipment for the International Space Station includes details about the more than 800 pre-packaged meals sent to the six current residents of the International Space Station, aboard the Cygnus capsule:

NASA also packed more than 800 meals for the six station residents. Their holiday choices include pork chops with gravy, smoked turkey, potatoes au gratin, lemon meringue pudding and apricot cobbler.

Great! NASA’s really playing the hits with this spread. But let’s keep the focus where it matters: the ham. What’s an Easter without ham? Do the geniuses aboard the ISS also get shipments of O’Doul’s for St. Patrick’s Day?

Good people of Earth. Those six intrepid explorers are up there now. Along with the food, we also sent them 40 rats (for a vaccination experiment) and “free-flying robots.” Technology has evolved far enough that we as a species are capable of sending rats and what we assume are three copies of EVE from Wall-E to the ISS. And still, no ham.

To deny these brave individuals their ham is to spit upon the spirit of discovery and collaboration in which the ISS was assembled. You may quote The Takeout on this.

Qdoba’s Impossible Meat tacos and bowls are 100% meatless

All 730 Qdoba locations will offer Impossible Meat’s plant-based beef alternative.

Do you like the idea of a plant-based Impossible Burger, except you’re not a fan of burgers? Your best bet might be Qdoba. The Mexican food chain announced this weekthat its trial of Impossible Meat at a few of its Michigan locations was a major success, and it will expand to its 730 locations nationwide by the end of May.

It’s been an incredible month for Impossible Foods and its competitors in the plant-based meat industry.

Impossible Foods, which makes the Impossible Burger and other plant-based meat products, announced just two weeks ago it was partnering with Burger King to offer plant-based Whoppers. Early reviews — and sales — look good. Burger King joined White Castle, which sells Impossible Foods sliders, and Carl’s Jr., which sells burgers from Impossible Foods’ competitor Beyond Meat. Last week, Mexican food chain Del Taco announced it would sell Beyond Meat, too.

Now, Qdoba has joined them. The plant-based meat alternative is featured in two entrees — the Impossible Bowl and the Impossible Taco — or you can order it in anything else in place of beef.

The rise of plant-based foods is actually a big deal

There’s a lot wrong with our food system — from animal cruelty to antibiotic resistanceto its contributions to climate change. But people really like meat, and efforts to curb these problems by convincing people to switch away from meat haven’t worked well. There are about as many vegans and vegetarians as there were 20 years ago.

That’s where plant-based meat alternatives can step in. Products like veggie burgers, fake chicken, and soy and almond milk are growing in popularity and market share — and even better, they’re getting tastier and harder to distinguish from animal meat.

Beyond Meat founder Ethan Brown told my colleague Sigal Samuel that 93 percent of consumers who buy Beyond Meat also buy animal meat — and he’s fine with that. It’s a sign these products, far from being a just-for-vegans eccentricity, are going mainstream.

With the surge of consumer and restaurant interest in plant-based foods has come a surge in investment from titans of the meat industry. Last fall, Perdue Farms announced it was looking into its own plant-based products. Tyson Foods announced in February it was launching a plant-based product line. Since 2016, Tyson has also made investments in plant-based and lab-grown meat research and operations, putting money into the cell-based meat startups Memphis Meats and Future Meat Technologies Ltd. and in the plant-based meat startup Beyond Meat.

It’ll probably be a long time before these alternatives can replicate the experience of a steak — though engineers are hard at work on it. In the meantime, they’re finding their niche with burgers and ground beef. Restaurants and consumers, going by the recent surge of interest, are increasingly getting on board.

Help animals = Help the earth

Factory farming is one of the leading causes of global warming and environmental damage

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https://www.humanesociety.org/resources/help-animals-help-earth

The HSUS

We live in a pivotal moment. Billions of animals and people around the world are affected by global warming and environmental damage. If we don’t start making small changes now, the consequences will be anything but. Millions of animals already die each year in climate change-fueled hurricanes and wildfires; it’s estimated that 50% of all the world’s species could go extinct by the year 2100. The primary culprits to this widespread destruction are among the most unexpected.

Factory farming is an alarming contributor. Did you know …

… that factory farms are one of the largest sources of powerful methane emissions, which have 86 times the global warming effect of carbon dioxide? Altogether, the food we eat makes up nearly 30% of our total greenhouse gas footprint—more than all of the emissions from cars, buses and airplanes combined!

… that confined farm animals generate 500 million tons of manure annually? On most factory farms, chemical-laced feces and urine are funneled into massive waste lagoons, making them a major source of water pollution and contamination that threatens approximately 119,948 miles of rivers and streams and 450,892 acres of lakes, reservoirs and ponds in the U.S.

… that animal agriculture is a leading cause of deforestation? Nearly 80% of the world’s agricultural land is used to raise livestock or to grow feed for livestock. More than two million hectares of tropical forest are cleared each year for animal agriculture—an area the size of the state of Massachusetts. In the U.S. alone, 10 billion animals are raised for dairy, meat and eggs each year.

It’s up to us to protect our planet. This Earth Day, pledge to make one (or all!) of three small changes to your lifestyle and eating habits that will have a lasting impact on the future of our environment. By committing to help animals, you’ll help our planet too—not just on Earth Day, but every day of the year.

How will you choose to change the world?

Even the smallest changes can make a big difference. 

  • Commit to reducing or replacing meat in your diet, whether by participating in Meatless Mondays eliminating meat from one meal per day. If every American ate a plant-based diet just one day a week, it would be the equivalent to cutting 500,000 cars’ worth of greenhouse gas emissions!

Pledge to Reduce Your Greenhouse Gas Footprint

  • Take action on state and federal legislation that cracks down on factory farming and promotes a more humane food system. Mass confinement has profound effects on animal welfare, human health and the environment; several states now have laws banning extreme confinement of farm animals. (Text EARTH to 30644* to receive text message updates so you know when it’s time to act!)

Pledge to Help Us Crack Down on Factory Farming

  • Be savvy with your support and consider buying directly from more humane producers who reject the factory farm model. Not all farms are created equal! If you consume meat, eggs or dairy, take the time to understand how different farms and suppliers treat their animals and the land. Make sure you know the meaning of different labels on meat, eggs and dairy, such as “free-range,” “grass-fed” and “pasture-raised.”

Pledge to Be a Compassionate Shopper

How will you choose to change the world?

This Earth Day, commit to reducing your meat consumption, advocating for higher standards in factory farming and shopping smart to help animals and in turn, help our planet.

Take the Pledge

*Message and 

International Respect for Chickens Day May 4 – Please do an ACTION for Chickens in May!

 

Hen with her wing covering her chick

 

Please visit our International Respect for Chickens Day webpage and see what YOU can do to help chickens Saturday May 4th through the month of May and –needless to say – every day!

http://upc-online.org/respect/190419_please_do_an_action_for_chickens_in_may.html

  International Respect for Chickens Day  

 

“Cockadoodledoo! We need you!”

Rhubarb the rooster crowing
UPC Sanctuary Rooster Rhubarb photo by Davida G. Breier

United Poultry Concerns <http://www.UPC-online.org>
April 18, 2018

The “Easter” Chick – A Lost Soul

By Karen Davis, PhD, President, United Poultry Concerns
This article originally appeared March 28, 2018.

*Easter Egg Hunt and Egg Gathering*

The association of a hen’s egg with Easter and Spring survives ironically
in the
annual children’s Easter Egg Hunt, for the origin of this ritual has been
largely forgotten.

Traditionally, the finding of eggs was identified with the finding of
riches.
The search for eggs was part of farm life, because a free hen sensibly lays
her
eggs in a sheltered and secluded spot. Today’s children hunt for eggs that
were
laid by a hen imprisoned in a mechanized building, most likely in a wire
cage.
The widespread disappearance of the home chicken flock in the 1950s ended
the
gathering of eggs laid by a hen in the place she chose for her nest.
Historian
Page Smith writes in *The Chicken Book*, “My contemporaries who have such
dismal
memories of chickens from the unpleasant chores of their youth had
experienced
already the consequences of putting living creatures in circumstances that
are
inherently uncongenial to them.”

Wilbor Wilson provides the background to this change in *American Poultry*
*History*. He writes: “As the size of poultry ranches increased, the chore
of egg
gathering became drudgery instead of pleasure. Rollaway nests with sloping
floors made of hardware cloth offered a partial solution, but the number of
floor eggs increased when the hens did not readily adopt the wire-floored
nests.
This changed with development of the cage system which left the hen no
choice.”

*The Hen as a Symbol of Motherhood*

In our day, the hen has been degraded to an “egg machine.” In previous eras
she
embodied the essence of motherhood. The First Century CE Roman historian and
biographer Plutarch wrote of the mother hen in *De amore parentis* [
*parental*
*love*]: “What of the hens whom we observe each day at home, with what care
and
assiduity they govern and guard their chicks? Some let down their wings for
the
chicks to come under; others arch their backs for them to climb upon; there
is
no part of their bodies with which they do not wish to cherish their chicks
if
they can, nor do they do this without a joy and alacrity which they seem to
exhibit by the sound of their voices.”

In Matthew 23:37, the mother hen is evoked to express the spirit of
yearning and
protective love: “Jerusalem, Jerusalem, how often have I wished to gather
your
children together, even as a hen gathers together her chicks.”

The Renaissance writer Ulisse Aldrovandi wrote of mother hens in the 16th
century:

They follow their chicks with such great love that, if they see or spy at
a
distance any harmful animal, such as a kite or a weasel or someone even
larger
stalking their little ones, the hens first gather them under the shadow of
their wings, and with this covering they put up such a very fierce
defense
– striking fear into their opponent in the midst of a frightful clamor,
using
both wings and beak – they would rather die for their chicks than seek
safety
in flight. . . . Thus they present a noble example in love of their
offspring,
as also when they feed them, offering the food they have collected and
neglecting their own hunger.

*The Role of the Rooster*

The family role of the rooster is nowadays less well known to most people
than
the motherhood of the hen. The charm of seeing a rooster with his hens
appears
in Chaucer’s portrait of Chanticleer in *The Canterbury Tales*:

This cock had in his princely sway and measure
Seven hens to satisfy his every pleasure,
Who were his sisters and his sweethearts true,
Each wonderfully like him in her hue,
Of whom the fairest-feathered throat to see
Was fair Dame Partlet. Courteous was she,
Discreet, and always acted debonairly.

In ancient times, the rooster was esteemed for his sexual vigor; it is said
that
a healthy young rooster may mate as often as thirty or more times a day. The
rooster thus figures in religious history as a symbol of divine fertility
and
the life force. In his own world of chickendom, the rooster – the cock – is
a
father, a lover, a brother, a food-finder, a guardian, and a sentinel.

Aldrovandi extolled the rooster’s domestic virtues:

He is for us the example of the best and truest father of a family. For
he not
only presents himself as a vigilant guardian of his little ones, and in
the
morning, at the proper time, invites us to our daily labor; but he sallies
forth as the first, not only with his crowing, by which he shows what
must be
done, but he sweeps everything, explores and spies out everything.

Finding food, “he calls both hens and chicks together to eat it while he
stands
like a father and host at a banquet . . . inviting them to the feast,
exercised
by a single care, that they should have something to eat. Meanwhile he
scurries
about to find something nearby, and when he has found it, he calls his
family
again in a loud voice. They run to the spot. He stretches himself up, looks
around for any danger that may be near, runs about the entire poultry yard,
here
and there plucking up a grain or two for himself without ceasing to invite
the
others to follow him.”

A nineteenth-century poultry keeper wrote to his friend that his Shanghai
cock
was “very attentive to his Hens, and exercises a most fatherly care over the
Chicks in his yard. . . . He frequently would allow them to perch on his
back,
and in this manner carry them into the house, and then up the chicken
ladder.”

Have you herd? It turns out cows have feelings, too.

WHY WE WROTE THIS

Throughout the 20th century, animals were viewed as tools to be exploited. But in recent decades a shift has occurred, as people have begun to recognize cats, dogs, and even cows as sentient creatures.

Yves Herman/Reuters
Cats and goats live together at the association Les Petits Vieux, a home for dozens of older animals, including dogs, cats, pigs, and goats, in Chièvres, Belgium. Over the past quarter century, people’s perceptions of animals have been shifting.

Moxie had cared for her son for just one day three years earlier. But she could immediately sense his presence.

The retired dairy cow had just arrived at VINE Sanctuary, a farm animal rescue mission in Springfield, Vermont, just as her son, Maddox, had. She and her son were among the hundreds of cattle, chickens, sheep, and others that had, one way or another, slipped free from an industrial apparatus and wound up at this wooded hillside sanctuary.

“When [Maddox] came in sight,” the sanctuary’s co-founder, pattrice jones, recalls, “Perhaps it was scent – she looked up and made this rumbling low moo. As soon as she made that sound, he stopped. They walked very slowly and carefully closer together, and then they touched noses.”

A generation ago, animal behaviorists would have dismissed such questions as unobservable, and therefore outside the bounds of science. Today, a shift is underway, as scientists and society alike begin to recognize a role for nonhuman animals’ inner mental states.

Is our political divide, at heart, really all about abortion?

A particularly “mechanistic view of animals” has prevailed throughout the West, says Emory University primatologist Frans de Waal. “And I think we are basically abandoning that view, and that has obvious moral implications.”

Professor de Waal’s bestseller published in March, “Mama’s Last Hug: Animal Emotions and What They Tell Us about Ourselves,” argues directly for the existence of animal emotions, and for animals’ humane treatment.

“That’s a very old obsession in the West – and in our religion of course – that we have souls and animals don’t have souls,” says Professor de Waal. “There’s many people who accept evolutionary theory, but they always make an exception for the human mind.”

This exclusionary view, he says, is becoming increasingly untenable. For one thing, humans and mammals, in addition to sharing the same biology associated with emotions, also often share some of the same basic facial expressions.

Stories of animal minds exceeding human expectations usually attract popular attention. “I think there’s a desire from most people,” says Lori Gruen, a philosopher at Wesleyan University who specializes in animal ethics, to recognize that “there’s not such a great divide between us and them.”

‘An underground railroad of sorts’

The goats and chickens sunning themselves together in the hay at VINE Sanctuary, along with the roughly 500 other residents – including cattle, sheep, doves, parrots, geese, emus, and a few alpacas – represent the charmed few, ambassadors for a radically different way of life for domesticated animals. The animals mingle freely at the 106-acre facility, half of which is set aside as a refuge for local wildlife. Goats offer rides to chickens, alpacas lounge by the hay bales, and sheep and cows approach a strange reporter for head scratches.

“Just like us, animals like to make friends with people of other species,” says Mx. jones, who identifies as non-binary and prefers the gender-neutral title Mx.

But overall, Mx. jones is wary of describing the networks that deliver the animals, which Mx. jones describes as “an underground railroad of sorts.”

“There have been many kinds of people who are close to the [meat and dairy] industry who will find ways to bring animals to the sanctuary,” Mx. jones says.

Mx. jones links animal liberation inextricably with feminism, noting how learning about standard dairy practices – forcibly impregnating cows and taking away offspring after one day – was all it took to go vegan.

“It was gut-wrenching to realize that I had been participating in such sexualized violence,” Mx. jones says.

A shift in thought

Scientists were not always so dismissive of animal emotions. Indeed, Charles Darwin published an entire book in 1872 detailing the continuity of emotional expressions between humans and animals.

“Humans thought less of animals in the 20th century than we did before the 20th century,” says Kristin Andrews, a philosopher at York University in Toronto.  

“As we industrialized more and more, we lived farther and farther away from those animals, and that allowed us to forget that they are minded and feeling beings,” she says.

“Humans were probably happy to accept behaviorism,” she says. “We were being told that [animals] don’t feel anything.”

In the study of human psychology, behaviorism began to lose its preeminence in the 1960s, with the advent of the so-called cognitive revolution, which began to systematically study phenomena like memory and attention. In animal behavior, the shift away from behaviorism began in the mid-1990s.

“We sort of lost track of [animal emotions] for a century,” says Professor de Waal.

“In the early 2000s, chimps were still being used in research,” says Dr. Gruen. “And I would often talk to other philosophers and activists and those who were in the chimp world that maybe in our lifetimes we could stop it. And then it stopped,” she says. “It stopped way before I thought it would stop.”

Dr. Andrews suggests that factory farms will soon follow. “It’s too expensive for the industry to keep all these animals alive, and they’re putting a lot of money into fake meat, into lab meat and all sorts of alternative proteins,” she says. “I’m really optimistic about that piece.”

On their terms

When we compare animal emotions with our own, are we losing something? Alexandra Horowitz, a psychologist who specializes in canine cognition and behavior, cautions against anthropomorphizing animals’ inner lives.

“It seems to me presumptuous in the extreme to assume that [cows’] emotions are exactly like ours,” says Dr. Horowitz, author of several books including the 2017 bestseller “Being a Dog” and “Our Dogs, Ourselves,” scheduled for release in September 2019. “I’d rather that the cow show me, without my prejudgment, what that emotion is.”

Dr. Gruen agrees. “We tend to ignore differences,” she says. “When we try to assimilate all other animals into sort of a human framework … we’re missing out on a whole range of other things that are not just beautiful and wondrous, but valuable.”

But Dr. Horowitz also says the growing recognition of the inner lives of animals is cause for hope. “Now that we’re tending to [nonhuman animals] at all really, as opposed to seeing them as nuisances or just as functionaries for our purposes, it could change. I think it’s an act of desperation to hope for that, but that’s where I think we are.”

An earlier version of this article misidentified pattrice jones. Mx. Jones identifies as non-binary and prefers the gender-neutral title Mx.

The Coming Obsolescence of Animal Meat

A collage of chicken nuggets
DAN KITWOOD / GETTY IMAGES
SAN FRANCISCO—The thought I had when the $100 chicken nugget hit my expectant tongue was the one cartoon villains have when they entrap a foreign critter and roast him over a spit: It tastes like chicken.

That’s because it was chicken—albeit chicken that had never laid an egg, sprouted a feather, or been swept through an electrified-water bath for slaughter. This chicken began life as a primordial mush in a bioreactor whose dimensions and brand I’m not allowed to describe to you, for intellectual-property reasons. Before that, it was a collection of cells swirling calmly in a red-hued, nutrient-rich “media,” with a glass flask for an eggshell. The chicken is definitely real, and technically animal flesh, but it left the world as it entered it—a mass of meat, ready for human consumption, with no brain or wings or feet.

This meat was what most of the world calls “lab grown,” but what Just, the company that makes the nugget, and other Silicon Valley start-ups want me to call “cultured meat” or “cell-based” meat, or better yet, “clean meat.” The argument is that almost all the food we eat, at some point, crosses a laboratory, whether in the course of researching flavors or perfecting packaging. So it is not fair to single out this particular product as being associated with freaky science. (Yes, I raised the point that all meat is technically cell-based, too, and no, this did not persuade anyone at the start-ups.)

“Every big brewery has a little room in the back which is clean, and has people in white lab coats, and they’re not ‘lab-grown’ beer,” argues Michael Selden, the co-founder of a cell-based-fish start-up, Finless Foods. “But we’re for some reason lab-grown fish, even though it really is the exact same thing.”

Regardless of what you call it, Just and others say it’s coming. Just, which was called Hampton Creek until last year, started out making vegan “eggs” and mayonnaise, then revealed in 2017 that it had also been working on cultured meat. The nugget was served to me to demonstrate that Just isn’t vaporware, in Silicon Valley parlance, or in this case, vapor-poultry. There’s a there there, and it’s edible.

Just has been mired in turmoil in recent years, as board members resigned and former employees complained of shoddy science. (CEO Josh Tetrick calls the claims “blatantly wrong.”) Because of what the company said are regulatory hurdles, Just missed its goal of making a commercial sale of the chicken nuggets by the end of 2018. The Atlantic ran a somewhat unflattering profile of  Tetrick in 2017, implying that the company is more style than substance.

Tetrick seemed eager to prove this magazine wrong. He told me he tries not to get too down about bad press. A couple of years ago, “we were pretty much just selling mayonnaise,” he said. But now the plant-based Just Egg, which was practically a prototype when the Atlantic article came out, is in grocery stores, and as of this week, you can order it at Bareburger and the mid-Atlantic chain Silver Diner.

Cultured chicken is, too, now on the horizon—that is, if people are willing to eat it. And if Just can ever make enough of it to feed them.


Tetrick is hawklike and southern, which, when combined with his conservational tendencies, lends him young–Al Gore energy. He’s nostalgic for chicken wings even though he’s vegan and does not eat them. When I visited Just a few weeks ago, he showed me a photo of wads of meat and fat in a bowl. They are chunks of Japanese beef that the company hopes to grow into a cultured version by scraping off samples within 24 hours of the animal’s demise. This product wasn’t ready for me to taste yet, but it’s important, in Tetrick’s view, to be a little bit aspirational. “If my team cannot see where we want to go, they’re never gonna go there,” he said.

“There” is a world in which cultured meat is inexpensive and everyone eats it, even if those same people have never heard of tempeh. Living, breathing, belching livestock is responsible for 15 percent of global greenhouse-gas emissions, about on par with cars. But Tetrick thinks that for many Americans, flavor and price rule the shopping cart, not environmentalism.

“I was born in Birmingham, Alabama, so imagine one of my friends who doesn’t care about any of the shit that I’m doing now,” he said, while perched on a bar stool in front of Just’s test kitchen. This hypothetical friend goes to a Piggly Wiggly to buy burgers. Except—oh wait!—next to the animal-based patties wrapped in clear plastic, he sees a Just burger patty for less money. “That, to me, is what it’s gonna take in order to break the dam of a habit,” Tetrick said.

Animal meat is a habit that many young Americans are ready to abandon. A quarter of 25-to-34-year-old Americans now say they are vegans or vegetarians, prompting The Economist to proclaim 2019 “the year of the vegan.” Burger King this month introduced a Whopper made with a plant-based Impossible patty. True, chicken grown in a bioreactor like Just’s is still animal, not vegetable; but without the factory-farming component, some vegetarians and vegans might be inclined to love their chickens and eat them too.

I am the ideal customer for this, because I enjoy meat-like flavors but don’t appreciate the more carnal elements of meat. I’m sure the Wrangler-clad Texan Council will revoke my Texanship for saying this, but I have never had a rare steak. I’ve never eaten something and thought, I wish this would make more of a murdery mess on my plate. And yet, I have no interest in passing up barbecue or Tex-Mex when I visit home or in telling my first-generation immigrant parents that I no longer eat meat. I would like a protein-rich substance that reminds me of my childhood and injects a robust, savory essence into my salad. I do not, however, care if that substance was ever technically alive.

Because frankly, life for many mass-bred animals is no life at all. In her book Big Chicken, Maryn McKenna describes seeing 30,000 birds crammed into a hot shed, some with bellies rubbed raw and legs twisted underneath them. Or, behold this description of the chicken-slaughtering process in a 2017 New Yorker story about Case Farms in Canton, Ohio:

At the plant, the birds are dumped into a chute that leads to the “live hang” area, a room bathed in black light, which keeps the birds calm. Every two seconds, employees grab a chicken and hang it upside down by its feet. “This piece here is called a breast rub,” Chester Hawk, the plant’s burly maintenance manager, told me, pointing to a plastic pad. “It’s rubbing their breast, and it’s giving them a calming sensation. You can see the bird coming toward the stunner. He’s very calm.” The birds are stunned by an electric pulse before entering the “kill room,” where a razor slits their throats as they pass. The room looks like the set of a horror movie: blood splatters everywhere and pools on the floor. One worker, known as the “backup killer,” stands in the middle, poking chickens with his knife and slicing their necks if they’re still alive.

(In response to the New Yorker story, Case Farms issued a statement that read, in part, “Our employees and growers share a committed responsibility to ensure the well-being and humane handling of all animals in our care.”)

Just’s process, meanwhile, is much more clinical. The company takes live cells from biopsies that don’t require the death of the chicken. It then isolates the cells that are most likely to grow, and gently nurtures them in tank-like bioreactors in a soup of proteins, sugar, and vitamins.

Across the bay from Just, in Emeryville, California, Finless Foods is attempting to perform this same procedure on fish. It’s not as far along as Just: Finless Foods has only 11 employees, to Just’s 120. Its office looks even less like a traditional workplace, with mismatched desks that early employees picked up from a used-furniture store. Its largest bioreactor only holds a liter of fish meat, while Just expects that in the “near term,” its bioreactors will have a capacity of hundreds to thousands of liters.

Finless Foods’ Michael Selden rattled off an assortment of environmental and social injustices that motivate the need for cultured meat, from microplasticsin our oceans, to greenhouse gases from shipping, to what he calls “environmental imperialism”: “The way that we get our food is very much just sort of like, we take what we want,” he told me. “If you live in San Francisco and you eat bluefin tuna, that bluefin tuna almost definitely comes from the Philippines. And we basically have fishing fleets in the Philippines that are, like, destroying local ecosystems to feed us.”


Whether Americans are sufficiently distraught over the state of Filipino ecosystems to replace a dinnertime staple remains to be seen. But for now, these companies have bigger challenges to getting to market.

For Finless Foods, a major hurdle is texture. It aims to make cultured bluefin tuna, which in animal form glistens like raspberry jam and springs back like a wet sponge. “I will not say we’ve fully solved that problem, because I’d be totally lying,” Selden said. The few journalists who have tasted the product were served a carp croquette that one reporter described as having “a pleasant aftertaste of the sea, though not fish as such.” Selden is looking into 3-D printing as a potential path to creating a sashimi-like simulacrum.

Similarly, when I asked Tetrick when his nuggets would actually be on sale, he glanced at Andrew Noyes, Just’s PR guy. “I know Andrew loves when I give timelines,” he said coyly. “I drive him crazy. It’s more likely than not … between now and the end of the year that we’re selling outside of the United States.”

Before that happens, the bioreactors needs to get larger, and there have to be many, many more of them, without sacrificing quality. Tetrick estimated that there would need to be 25 to 100 culturing facilities just to fulfill America’s demand for meat. These companies are also searching for a way to reduce the cost of the “media”—the vitamin slush the cells incubate in—potentially by reusing it.

Finally, the Just employees told me, they need the U.S. government to figure out a way to regulate the product, so people can rest assured that it’s not going to make them ill.

Al Almanza, the former acting deputy undersecretary for food safety at the U.S. Department of Agriculture, agrees that there aren’t enough data yet for food inspectors to know what’s normal or abnormal—and thus potentially unsafe—in a cultured-chicken plant. But he also says that regulators would probably expedite approval for Just if the company reached a scale at which it could sell its cultured meat, which it hasn’t yet. (The USDA did not return a request for comment.) And while Just argues that its process is better, from a food-safety standpoint, than animal slaughter, we only have the company’s word to go on at this point.

“Unless you have a perfectly sterile facility, with a cleanroom, and the bioreactors are being operated by robots, you’re at risk of some kind of contamination,” says Ben Wurgaft, a writer and historian who’s writing a book about laboratory-grown meat.

The U.S. Cattlemen’s Association has argued that only beef that’s been raised and slaughtered should be labeled “beef.” Just fervently hopes that when labeling rules do come down, it will be allowed to call its product “meat,” rather than “lab-grown meat,” for the good of public relations, if not fairness. “Back in Alabama, where all my old friends drive pickup trucks, imagine if Tesla put out a really fast, really affordable pickup truck, but Tesla couldn’t call it a pickup truck,” Tetrick said. “On the back, they had to say, like, ‘Electric mobility transport wheeler,’ or some godforsaken name. My friends do not want to drive that, because it fucks with their identity, unfortunately.”


On my visit to Just’s office, I asked Josh Hyman, the company’s chief of staff for research and development, whether the concept of cultured meat ever weirds anyone out.

“Yeah! I think it does,” he said as he prepared to fry up my $100 nugget from its frozen state. “Till you explain it.”

This is what Tetrick calls the “cultural component,” or letting “the consumer know this is a positive thing and they should eat it for dinner.”

As I chewed my nugget, I realized that though its taste asymptotically approached chicken, it was not, alas, chicken. It was crunchy, thanks to the fried, breaded coating; it was flavorful, thanks to the salt and spices inside; and its innards were creamy, which frankly is an improvement on the graininess of most processed nuggets. But it lacked the gamey animal kick that screams “chicken.”

We like meat to taste a certain way, but I realized that if I had never before had chicken, I might prefer this. ​Why is gaminess a virtue, anyway? Some people relish traditions such as hunting and fishing and the more visceral experiences with meat they provide. But if Just and similar companies are successful, future generations might only know chicken to be a pleasant, meat-esque paste, with no bones and skins to speak of. In fact, our entire notion of animal products might become unhinged from animals. The idea that human gustatory pleasure necessarily involves the inhumane farming of other creatures might come to be seen as outdated and gauche. A “real” chicken sandwich might be viewed, in some quarters, as barbarous as poaching. That is, if the bioreactor thing gets worked out.

Several Just employees have culinary backgrounds, and Hyman presided in front of the tasting table like a proud chef. There was heating up and cooling down of a pot of oil to reach the perfect temperature for my nugget. Noyes, who lived in D.C. before moving out West, shifted warily and remarked a few times that we were running “behind schedule.”

After serving me the nugget, Hyman scrambled up a custard-colored mung-bean egg substitute—the Just Egg, which comes in a squeeze bottle. It was fine; I don’t love scrambled eggs. Then he fed me a dairy-free rum-raisin ice cream that was one of the best desserts I’ve ever had.

Finally, he served up a breakfast sandwich made with a firm, plant-based “egg” patty. The patty had a pleasing earthiness, offset perfectly by a glop of spicy, stringy pimento cheese. Even at 3 p.m., after a full lunch, it was objectively tasty. If I had been hungover, it would have been heaven.

“Is this real cheese?” I asked.

“No,” Hyman said.

“What is it?” I asked.

He smiled. “We’re not allowed to say.”

Anti-hunt trolls post ‘sick and twisted’ Facebook comments about father-of-three who was accidentally killed by stray bullet on a pigeon shooting trip

  • Marco Cavola, 42, was hit by a stray bullet on a hunting trip to a Scottish estate
  • Members of North East Hunt Monitors’ Facebook said the death was ‘karma’ 
  • One wrote ‘aww diddums’ of the Italian businessman who leaves behind a wife
  • But the ‘sick’ trolls were met with a stinging backlash from other comments   

Members of an anti-hunting group have come under fire for posting a barrage of ‘sick and twisted’ comments about a father-of-three who died on a pigeon shooting trip.

Marco Cavola, 42, was accidentally shot dead on March 25 when a hunting trip to Rossie Estate in Perthshire, Scotland, went badly wrong.

But among the heartfelt tributes which have been pouring in for the Italian businessman, a collection of so-called ‘hunt monitors’ have let rip with a string of nasty comments, including suggestions that his death was ‘karma’.

Marco Cavola, 42, was accidentally shot dead on March 25 when a hunting trip to Rossie Estate in Perthshire

Marco Cavola, 42, was accidentally shot dead on March 25 when a hunting trip to Rossie Estate in Perthshire

The North East Hunt Monitors today posted a news article on their Facebook page relating to Mr Cavola’s death, under the caption ‘oh dear’.

It attracted 130 comments within hours as trolls unloaded a torrent of messages celebrating the fatal accident which left three young children, aged 14, 12 and 7, fatherless and a wife widowed.

Helen Louise Rowan wrote that she ‘bloody love this. Hahaha’ while Barbara Rehman commented: ‘Karma is brilliant.’

Sharon Dolittle Young mockingly wrote ‘aww diddums’ and Jamie Bennion even commented that it was ‘vermin control’.

Other comments included ‘class’, ‘bravo’, ‘justice me thinks’ and ‘one less’.

But the Italian businessman's death was trolled by anti-hunting campaigners who suggested the death was karma in a string of celebratory messages

But the Italian businessman’s death was trolled by anti-hunting campaigners who suggested the death was karma in a string of celebratory messages

The 'sick and twisted' comments included posts such as 'one less' and other expressions of delight at the death of the hunter

The ‘sick and twisted’ comments included posts such as ‘one less’ and other expressions of delight at the death of the hunter

But the trolls have attracted a stinging backlash from who those who accuse the so-called hunt monitors of being ‘sick’.

Shane Sweeney wrote: ‘All these comments just goes to show that the majority of hunt sabs are sick twisted individuals.

‘A man dies and kids lose their father and you trolls think it’s a good thing. You all deserve nothing but hardship for the rest of your days.’

Jane King said: ‘What a load of sick people you are, whatever the circumstances. Show some respect. children have lost their father and a wife now a widow

Marco Cavola, a Juventus fan who lives in Lariano near Rome, had travelled to Scotland on March 24 and the following day set out hunting.

North East Hunt Monitors had originally posted a link to a news article about Mr Cavola's death under the caption 'oh dear'

North East Hunt Monitors had originally posted a link to a news article about Mr Cavola’s death under the caption ‘oh dear’

The trolls were met with a stinging backlash from other appalled comments such as one from Jane King who branded them 'sick'

The trolls were met with a stinging backlash from other appalled comments such as one from Jane King who branded them ‘sick’

Shortly before 11.30am, the experienced hunter was hit and fatally wounded by an accidental rifle shot.

Emergency services were called but the construction firm owner and experienced hunter was confirmed dead shortly after. It is unclear how exactly the accident happened.

Italian authorities were sent to Scotland to oversee the return of the businessman’s body when it is released by local officials.

Formal identification is yet to be carried out but his family have been informed.

One man, who lives nearby and did not want to be named, said: ‘I heard from a farmer friend that it was a group of Italians who were out shooting pigeons and a gun’s gone off accidentally.

‘You don’t think things like that could happen up here, it’s quite dramatic for the area, but it looks like it was just an accident.’

A spokesperson from the North East Hunt Monitors told MailOnline that the comments had not been moderated and confirmed that the post has now been removed ‘out of respect for the family’.

They also claim that the comments were not made by their members but visitors to the page and fake Facebook accounts.

But they added: ‘Tensions are fraught on both sides of the hunting debate and you will find many similar comments made about sabs and monitors who die or get injured.’

Mr Cavola, who lived in Lariano near rome, leaves behind three children aged 14, 12 and seven and a wife

Mr Cavola, who lived in Lariano near rome, leaves behind three children aged 14, 12 and seven and a wife

Victory! Spain’s Supreme Court Upholds Ban on Cruel Bullfighting Festival!

 

Victory! Spain’s Supreme Court Upholds Ban on Cruel Bullfighting Festival!

There are few nations more embroiled in the animal rights debate than Spain. In a country where bulls are abused, lit on fire, and ritually prodded to death, the fight to protect bulls rages on. According to survey results, 70% of Spanish citizens disapprove of the various bullfighting traditions around the country, and the governing bodies in Spain have finally begun to catch up.

In a ruling today, Spain’s Supreme Court proved they are finally ready to take action against the malicious treatment of bulls in their country, dismantling it piece by piece. The first stop? Putting an end to the insanely cruel Toro de la Vega, a sickening tradition held in the town of Tordesillas in central Spain.

During the grim ceremony, spear-wielding crowds chase a bull to the banks of the River Duero. Once the animal has no escape, the crowds lance the animal to death. Animal rights groups have long been opposed to the practice, and the Supreme Court’s ruling upholds the regional government’s decision to ban the activity entirely. The law also applies to similar practices that may be held in other towns in the area.

The Tordesillas local council has often argued with the ban, saying the legislation undermined “the essence of the popular rite that gave rise to bullfighting” and argued the move would trample of the enjoyment of the festival’s “40,000 fans.”

Since the ban was put in place, a new Toro de la Vega has been put in place, one which still involves a bull-run through town, but forgoes the animal’s public murder.

The president of Spain’s animal-rights party PACMA, Silvia Barquero, has spent years of her life fighting to end the abuses at Toro de la Vega festival. She praised the court’s effective and definitive ending of the practice, which is, according to her group, “not in accordance with the sensitivities of today’s society.” But Barquero still says there is much further to go, and the ruling will hopefully be the first of many victories in the battle to end bullfighting once and for all.

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While it’s only one festival in a nation that tortures and executes bulls with regularity, the importance of the ruling cannot be overstated. As mentioned earlier, the Spanish public is overwhelmingly opposed to Bullfighting, which as seen as more of a tourist attraction than a reflection of Spanish society. Like any legislative battle, the wins come in small doses, but for the bulls at this years Toro de la Vega, the change couldn’t have come at a better time.

Love Animal Rights? Check out Animal Rights Groups Call on Government to Shut Down Country’s Cruelest Primate Testing Lab

Stray Dog Follows Climbers 23,000 Feet Up A Mountain

“I have had dogs follow me on climbs before, but never on something like this.”

PUBLISHED ON 03/21/2019
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