‘It’s likely that ‘price parity’ between plant-based and animal-derived meats will see the quickest changes made to our food system’by Dr. Alex Lockwood18th March 2021Updated 6 hours ago
Share:
Reading Time: 6 minutes
It will be cost not kindness that ends animal agriculture – but when will we achieve vegan meat price parity?
As much as we care for animals, it’s likely that ‘price parity’ between plant-based and animal-derived meats will see the quickest changes made to our food system
We love cheap food. When asked, we nearly always say we prefer to buy products that are ethical, sustainable, and healthy. But research shows time and again that what actually drives most of our food choices are cost, convenience, and taste.
Most of all, it’s the price.
Vegan meat price parity
That’s why the question of ‘price parity’ is a hot topic in plant-based food. With price, especially a cheap price, such a driving force in our food choices, the cost of plant-based meats really matters.
Right now, supermarket customers are paying almost 200 percent more for plant-based products in comparison to meat alternatives.
It’s also why the European dairy lobby is trying to stop plant-based products being sold in ‘dairy’ packaging. If plant-based providers have to use different packaging, this could make plant-based alternatives more difficult to produce and, critically, more expensive to buy.
But lessons from other industries (such as electric cars) show that as technology develops and demand increases, price parity will arrive. But for plant-based meat products, when will that be? Can it really bring an end to the slaughter-based meat products that are currently cheaper and purchased more often?



