From the Full coverage: The 2024 Nebraska State Fair series
- Aug 21, 2024 Updated Sep 4, 2024
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A growing number of people are choosing to switch to a vegan diet, but you don’t have to give up some of your favorite foods.
Outside the Nebraska State Fair on Friday, representatives of PETA will park a vehicle that’s meant to portray chickens crammed into crates on their way to slaughter.
PETA says the vehicle, called Hell on Wheels, is its “life-size, hyper-realistic chicken transport truck,” which is covered with images of chickens in crates.
Fair attendees will also be in for an earful. Passersby will be bombarded “with actual recorded sounds of the birds’ cries along with a subliminal message every 10 seconds suggesting that people go vegan,” says a PETA news release.

“Behind every hot wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” PETA Executive Vice President Tracy Reiman says in a statement. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and hazardous to human health and the only kind meal is a vegan one.”
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PETA notes that “the vexatious vehicle’s arrival comes as a bird flu outbreak continues to spread across the U.S., infecting about 170 herds of cows in the dairy industry and resulting in the killing of nearly 18 million chickens nationwide since the beginning of the year.”
PETA, whose motto reads in part that “animals are not ours to eat,” points out that “Every Animal Is Someone” and offers free Empathy Kits for people who “need a lesson in kindness.”



